Converse Renew
Renew is Converse’s sustainability collection. The goal was to clearly, visually communicate that these shoes are upcycled from plastic bottles, scraps of cotton, and used jeans. We created a design system to set this collection apart from other product.
For the editorial portion, we worked with four gamechangers from the Converse community who had a passion for sustainability. We held a workshop for them to upcycle their own outfits and style themselves in a photoshoot.
Creative direction & design by me
Photography by Ciara Crocker
Videography by Juke Booth Studios
Produced by Cate Schappert
Editorial direction by Kelly Agnew
