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Tess
Kelley


About 
Work

  1. Moolah
  2. Real Skinformation
  3. Pleasure Pete
  4. The Beacons
  5. PortrAIts of Cancer
  6. Everyday Fighter
  7. Via All-Terrain
  8. OPI x Converse
  9. Converse VLTG
  10. Converse Renew
  11. Converse ERX
  12. Explorations
Mark

The Beacons


“The Beacons: Illuminating HS Stories” is a six-part docuseries that offers an intimate look into the journeys of six individuals living with hidradenitis suppurativa (HS). Produced in partnership with Novartis and advocate, journalist and filmmaker,yb the  Jasmine IVANNA Espy, the series follows Jasmine as she talks about her own experiences and has intimate discussions with five other "Beacons" of light for this underserved community. We premiered the series at Tribeca Film Festival.

Results:
18.9MM+ impressions, 253.5k site visits, 167% increase in online HS conversations during launch months

Art direction by me
Creative director: Caroline Reynolds
Director: Julia Kupiec
Client: Novartis
















 
Mark