Via All-Terrain
The Via All-Terrain is York Athletics’ first outdoor performance sneaker, in collaboration with Vibram and Oceanworks. We followed four brand ambassadors in Colorado as they put the sneaker to the test, and captured content showcasing the durability of the shoe, with an emphasis on motion & video.
Social Campaign (here, here)
Product Page (here)
Creative direction by me
Directed by Hudson Bloom
Produced by Tami Kirlis, Tierney Cochran & Jetblack Film Co.
