︎

Tess
Kelley


About 
Work

  1. Moolah
  2. Real Skinformation
  3. Pleasure Pete
  4. The Beacons
  5. PortrAIts of Cancer
  6. Everyday Fighter
  7. Via All-Terrain
  8. OPI x Converse
  9. Converse VLTG
  10. Converse Renew
  11. Converse ERX
  12. Explorations
Mark

Moolah


Moolah is elevating women’s basketball with high-performance sneakers made by and for female ballers. As a young brand, founded in 2020, they were looking to not only refresh their look, but nail down their brand voice. We worked with Moolah to create a brand system that could grow with them. A foundational base with ethos, strategy, and vision, paired with a refreshed logo, branding, and a vast visual library that can grow with them. 

Art Direction by me
Creative Director: Elizabeth McGarry/McGarry&Sons
Design: Danny Finnochio, Emma Snavely
Strategy & Project Management: Rose Sparrow, Sarah Moran